Helsinki Biennial

Joining the ranks of international high-quality art events

Helsinki Biennial is an international contemporary art event in Vallisaari, Helsinki. Our task was to create a visual image and a flexible marketing concept that would meet the criteria of an international high-quality art 
event. Extensive and diverse work for the event was planned and implemented by N2’s various units, with the help of an
extensive partner network.

We successfully managed to turn Helsinki Biennial into a phenomenon that appeals to a wide range of age groups. The event reached its visitor 
goal with a whopping 235,000 visitors in Vallisaari and the various side events. The launch campaign gained more than 48 million impressions/runs on various channels. The event’s image and marketing received praise from both artists and the city management.

The biggest success, however, was internal: in autumn 2021, the Helsinki 
City Board unanimously decided in favour of financing the next two Helsinki Biennials.

Event Image / Web Service / User Interface Design / Concept Design /
Marketing Communications / Influencer Communications / Artist Images /
Work Images / Location Images / Event Videos / Press Conference /
Publications