Ystävä arjessa.

  • Client

    Amica

  • Deliverables

    Brand Strategy Brand Identity Illustrations by Matti Pikkujämsä Brand and Marketing Materials Launch Materials Design Templates

  • Year

    2025

Smiling child eating spaghetti with tomato sauce

 

 

Illustration with a squirrel and a green heart character collecting pinecones. Illustration of a green heart character watering a green plant character with a small cactus character in the middle
A green heart chef serving a raddish character at a tiny table.
Two takeaway paper bags llustrated with a squirrel and a green heart character collecting pinecones.
A brown haired woman wearing a green hoodie with yellow Amica logo in the middle
Framed Amica poster of a green heart watering a smiling plant, with the line “Ystävä arjessa”.
Framed Amica poster of a green heart chef serving a beet at a tiny table, with the line “Ruokaa suurella sydämellä”. Wooden Amica A-stand illustrated with a squirrel and a green heart character collecting pinecones.
Surprised child in a pink Amica T-shirt illustrated with a squirrel and a green heart character collecting pinecones.
Mock ups of Amica branding, beige car, cap, takeaway box and key chain all branded with "Amica" text with a heart dotting the i
Mock up of areen Amica restaurant sign on a dark metal wall, with the yellow logo where a small heart dots the letter i.
Mockups of a green apron with "Amica" logo and mockup of a tote bag with yellow and green Amica heart pattern
Mockup of a green food truck with Amica branding and yellow heart pattern

MORE PROJECTS

Works
YOUNITE AI In the blink of an AI.
VUODEN HUIPUT 2025 Metamorphosis.
HELSINKI BIENNIAL Take a walk on the art side.

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